Vaseline

Vaseline Cutman

Vaseline wants to be the ultimate Gen Z life hack, and is going to spread the word by deploying a team of Vaseline Cutmen to introduce alternative communities to unexpected uses for Vaseline—popping up at skate competitions, tattoo conventions, and large-scale punk shows. By blending digital engagement with real-world brand utility, this campaign cements Vaseline as an essential tool for those who never stop moving and makes the multitude of ways to use Vaseline a point of pride and distinction among subculture tastemakers.

Team — Yasamine June + Jovan Ferrusca. Professors — Dennis Lee + Andrew Kim.

YoungOnes Competition // Spring 2025 // Term 07