Nike x Midjourney

/imagine

Campaign creative direction for Nike in collaboration with Midjourney.

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Nike is not just a logo, and it’s not just a maker of shoes or clothing. It’s a vibe… It’s a form of imagination. Now, in a groundbreaking collaboration with the visual AI tech giant, Nike x Midjourney are asking the public — how do you imagine Nike? or more specifically, how do you /imagine Nike?

This subtle distinction will be familiar to some, but others will have a chance to discover how when they /imagine with Midjourney, they can visualize their wildest ideas.

Users can visit www.nike.com/imagine to access a proprietary Nike x Midjourney interface, and can learn how to write prompts and generate the next big innovation in shoe design. User-generated designs made via the nike.com/imagine page during the campaign submission period will be entered into a competition.

When entries close, one design will be selected, manufactured, and offered for sale as part of the Nike product catalog that year.

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Professor — Karine Grigorian; Creative Direction — Yasamine June.

Brand Concepts 2 // Fall 2024 // Term 06