Independent Study

10 SUMMERS

This term I have been a member of the Creative Direction team working on the rebrand of iconic West Coast record label 10 SUMMERS. The project is lead by Executive Creative Director Dianne Yohannes-Garcia, with support from Creative Directors Josh Steinmetz and myself, Yasamine June. The Graphics team consists of Ruby Kim, Genie Wu, Jaiwon Lee, Nick Reem, Hui Kwon, and Elliana Lee.

The project has several stages, including the identity re-brand, color palette, typographics, website and a launch campaign for the new identity.

I created the project Notion page, which organized goals, timeline, tracked progress and organized created assets. I also worked with Josh and Dianne to provide regular feedback to the Graphics team on what they had produced and assisted with guiding the direction and decisions.

View the Notion project page here. View the full presentation here.

// Spring 2024 // Term 05