DURACELL

The Dependables

Platform concept for Duracell. “The Dependables” is a league of super normal superheroes.

These are not action movie posters featuring otherworldly heroes, but they might as well be. Duracell batteries make everyday actions super with their power and dependability. If your garage door opener is powered by Duracell you are no longer a normal person returning home. You become a member of The Dependables — you have become The Guardian of the Garage Door, universally trusted to get that garage door to open or close on your command, every time. If you know the power of Duracell, you’re ready to join the league.

Join The Dependables. Buy Duracell.

Link to the full presentation.

// Summer 2023 // Term 03