Kiehl’s Ultimate Strength Hand Salve

American Skincare

Platform concept for Kiehl’s Ultimate Strength Hand Salve.

No other skincare brand embodies the American spirit as well as Kiehl’s. Founded in 1851, Kiehl’s has a rich legacy and deep roots in what it means to be American. This campaign utilizes icons of American mythology, like Rosie the Riveter, Johnnie Appleseed, and Paul Bunyan to show how far back people have been using and loving this essential hand salve.

Kiehl’s. American Skincare.

// Summer 2023 // Term 03