Starbucks x Sadaf

Spiced Iced Tea

Sadaf is one of the leading brands of mediterranean spices and ingredients, however, they are little known beyond middle eastern and mediterranean kitchens in the U.S. In partnership with Starbucks, Sadaf will launch an exclusive new product — the Spiced Iced Tea.

This staple drink of the American South will be rejuvenated by fresh flavors and a new cultural perspective. The campaign seeks to unify the mediterranean culture of tea drinkers with the domestic population of iced tea fans, while using the space it creates to investigate new cultural combinations in cuisine.

// Spring 2023 // Term 02