American Airlines
SS24 Collection
This campaign uses the format of editorial fashion ads to capture the attention of the feminine traveling audience with the American Airlines Spring/Summer 2024 Collection.
Tickets to tropical destinations are advertised by images of diverse, alluring models wearing various styles of navy blue swimsuits embroidered with the American Airlines logo.
For a limited time, ticket purchases will include a swimsuit of the client’s selection of size/style.
Taglines like “Increase your vacation time” and “Women should go far” support affordability in travel, feminine independence and celebrate travel as a form of self-empowerment.
The hashtag #OOOO - “Out of Office Outfit” is used to encourage folks to get out of the office and on vacation in their #OOOO.
The line of swim-wear could be produced in collaboration with a garment manufacturer who would benefit from the cross-promotion, and the diverse, feministic message of the campaign.
Swimsuits would be sold in airport stores located in AA terminals and various shops online.
// Summer 2023 // Term 03
