Hyundai

IONIQ 5

Hyundai has repositioned itself as one of the most desirable auto producers on the market. Their growing catalog of fully electric vehicles is showcased particularly well by the Ioniq 5, which combines excellent build quality with top of the line technology, an elevated design sensibility and over 200 miles of range per charge.

This campaign highlights the elegance of the Ioniq 5 and celebrates it as a natural extension of a more beautiful future by featuring a young woman making a stop to pick up a large bouquet of flowers between her old neighborhood and her new one. The floral motifs symbolize beauty and rebirth, and upward mobility toward a future that young women can easily envision for themselves.

Hyundai Ioniq 5. Energize your future.

Creative Direction — Yasamine June. Model — Alma Lucia Vazquez. Photographers — Yasamine June & Travis Waddell.

View the final presentation of 12 images here // Spring 2023 // Term 02