Creative Direction of a re-envisioning of Los Angeles International Airport’s LAX brand identity, environmental design and advertisement campaigns.

Travelers are encouraged to rediscover the luxurious, restful side of travel in the new LAX. Refreshed spatial designs draw from the rich history of Los Angeles as a design and architectural mecca, as well as the contemporary, state-of-the-art aspects of clean futurism that the city is globally known for.

In addition to an updated spacial experience of the airport atriums and terminals, transit systems, and updated logo identity, an innovative multimedia advertisement campaign reminds people to redefine LAX, rediscover the joys of travel, and in doing so, to ReLAX.

// Fall 2022 // Term 01