Freelance creative services for HairToyz, including sourcing and production management for their new hair products — Big Rappz and Lil Rappz. My role included sourcing the overseas factory, managing communication, overseeing samples production and managing the full production orders. Freelance creative direction services included creating a cohesive HairToyz identity system & formulating several potential directions for social media campaigns to launch the brand, as well as AI-assisted visual asset creation and photoretouching. Additionally, I oversaw creative content on the brand’s website — www.hairtoyzland.com

CEO — Linda Marrow, Product Design — Sam Ristich, Production Manager + Creative Director + Designer — Yasamine June, Web Designer — Brad Yao